Vietnam develops music tourism model to welcome "willing to pay" tourists

Billion-view superstar Charlie Puth has arrived in Nha Trang, Khanh Hoa Province, Vietnam to prepare for his performance at the 8Wonder International Music Festival at Vinpearl Nha Trang on July 22. Since the pre-sale and official tickets for the 8Wonder International Music Festival were sold, the number of searches for accommodation in Nha Trang City by domestic tourists on the online hotel booking platform Agoda has increased by 80%, and the overall increase has been 25%.

8Wonder International Music Festival is the 2023 music festival of the world's top star Charlie Puth. It will be held before he launches "The Charlie Live Experience" music tour in cities such as Hong Kong, Bangkok, Jakarta, Singapore, Tokyo and Seoul in October this year. ’s first music event.

Tran Minh Duc, deputy chairman of the Nha Trang Tourism Association, said that this is the first event to combine music with the tourism ecosystem, which will bring a lively atmosphere and help attract tourists to Khanh Hoa Province for sightseeing.

Mr. Ruan Huihuang said that the combination of international music festivals and tourism activities provides convenience for tourists to enjoy their favorite music while exploring local tourism and cultural characteristics.

Leaders of the Khanh Hoa Provincial Department of Tourism revealed that various companies also held many attractive activities during this period to attract tourists' attention, such as the Nha Trang VinWonders Music Festival, the Golden Kite Award Ceremony and the Hong Kong-Nha Trang Sailing Regatta. wait.

Ms. Nguyen Thi Ly Thanh, Director of Khanh Hoa Provincial Department of Tourism, said that various travel agencies and tourism departments are cooperating to promote attractive tourism products and activities to the people and tourists. It will not only help attract more tourists, but also extend the stay of tourists and increase their payment ability.

The VinWonders organizing committee said that the organizing committee sees the 8Wonder International Music Festival as the beginning of the process of developing Vietnam’s destination into an international-level music festival and event. This is one of the important factors in the music tourism model. The success of the 8Wonder International Music Festival has brought good opportunities for the organizing committee to hold more international concerts. Vietnam can definitely become an attractive market for international stars to hold concerts.