Da Nang - a leading tourist destination in the region and the world

Da Nang's tourism industry is booming and has become one of the leading economic industries, making an important contribution to the development of the city. Da Nang has won many honorary awards at home and abroad, and has gradually established itself as a leading tourist destination brand in the region and even the world.

2023 is regarded as a year in which Da Nang’s tourism industry will receive many honors. UK-based Conde Nast Traveller magazine has announced Da Nang as the only representative of Vietnam among the 11 best destinations in Asia in 2024. Da Nang City was also ranked as the most searched domestic destination by Booking.com; the travel magazine Outlook Traveller ranked it as the second fastest growing digital nomad destination in the world. In February 2023, My Khe Beach was rated as one of the most beautiful beaches in Asia by travel websites.

In 2023, various tourist accommodation reception units have received 7.39 million visitors, double the number in 2022, including more than 198,000 international tourists. Revenue from accommodation, catering and tourism reached nearly 28 trillion VND, an increase of 44%.

In order to continue to build the brand of the region and the world's leading tourist destination, Da Nang City continues to improve its modern infrastructure system and support it with professional and high-quality tourism service infrastructure system, attracting many strategic investors such as Sun Group, Vin Group, DHC, Alphanam , BRG Group, Sovico Holdings, Mikazuki, etc., have made important contributions to changing the face of Da Nang tourism.

As of December 2023, Da Nang City has 16 tourist areas and tourist attractions, 1,285 tourist accommodation units and 4,600 guest rooms. In addition, the Da Nang International Terminal became the first and only terminal in Vietnam to be awarded a five-star rating by Skytrax, an international air transport rating organization. Du Trong Hou, deputy general manager of Da Nang International Airport Investment and Operation Joint Stock Company, said that in the 2024 development strategy, Da Nang International Airport continues to be passenger-centered and regards the airport as an important destination in the city. Therefore, various investment plans and projects will strive to achieve a better experience for passengers and continue to meet global quality ratings and indicators.

Truong Thi Hong Hung, director of the Da Nang Tourism Bureau, said new tourism products play an important role in attracting tourists. There is currently a lot of attention and investment in the city’s tourism product to ensure that services are of good quality and meet the needs and preferences of tourists. Up to now, Da Nang City has formed 9 types of tourism products and is attracting a large number of tourists, including festival tourism; cultural and historical tourism; entertainment tourism; marine tourism and vacation properties; night tourism; waterway tourism; ecological, community and agricultural tourism; and conference Award travel, golf travel and wedding travel.

Zhang Thi Hongxing also said that in 2024, the city's tourism industry has proposed to receive 8.4 million tourists, an annual increase of 13.8%, including 2.5 million foreign tourists and 5.92 million domestic tourists, an increase of 9.3%; accommodation, catering, tourism The service revenue reaches VND 3,080 trillion, an increase of more than 10%.

In order to achieve this goal, the Da Nang tourism department is focusing on the Da Nang tourism development plan (to 2030, with a long-term outlook to 2045); the night-time economic development plan; and the promulgation of the inland river tourism development plan. The department also focuses on human resource development, improving service quality, strengthening supervision and inspection work, ensuring that tourism activities are healthy and carried out in accordance with regulations, and strictly punishing illegal tourism operations. (over)

Source: VNA