SAMUEL PAN - CEO

Samuel Pan: The Multi-Faceted Force Behind Vietnam’s Faithful Melodies and Tourism Growth

Da Nang, Vietnam – Known for its stunning coastline and vibrant economy, Da Nang is also home to a visionary entrepreneur making waves across multiple sectors. Samuel Pan, birth name Phan Anh Trí, is not only the founder and Managing Director of ZIONTOUR Vietnam—a rising star in the tourism industry—but also a prolific Christian music composer and emerging figure in real estate.

Blending business acumen with spiritual artistry, Samuel Pan’s journey is a rare story of cross-sector success. His original and adapted Vietnamese worship songs such as “Grace of the Cross”, “Christmas Then and Now”, and “Light of the World” have been widely sung in churches across the country, bringing comfort and hope to thousands of worshippers.

In 2011, after nearly 10 years working as a sales manager at Vietnam Tourism - Samuel Pan established ZIONTOUR, which has since evolved into a leading inbound travel company specializing in high-quality, tailor-made itineraries for international visitors. Under his leadership, the company has built strong networks across Asia and Europe, promoting Vietnam’s beauty while upholding professional hospitality standards.

Not stopping at tourism, Samuel Pan has quietly expanded into real estate, leveraging his understanding of urban development and regional growth trends to invest in meaningful projects throughout Vietnam.

Despite his achievements, Samuel remains grounded. Colleagues often describe him as “a man of few words but great impact,” combining sharp business instincts with a generous, faith-centered spirit.

As Vietnam continues to emerge as a cultural and economic destination, leaders like Samuel Pan represent a new generation of entrepreneurs who merge values, vision, and versatility.